Big news! After fifteen years, we are releasing a new logo! Be watching for our new logo on our website, social media, and in time, our vehicles and building signage. Our new logo is clean and simplified. This concept aligns perfectly with our recent endeavor to structure and simplify what we do in hospice, after all, it’s all about how our patients and their caregivers “feel.” We will not be distracted by other business models or modalities. We do hospice and nothing else, we think about how a patient feels every day, every time. Do our patients feel loved, do they feel confidence from us, do our patients feel comfortable, do their caregivers feel confident in caring for their loved one? These are questions we work on, meet on, and obsess ourselves with.
We want every encounter with Heart ‘n Home, from the phone call to visiting staff, to be a positive experience. Our newly implemented processes focus on delivering the Heart ‘n Home “feel” every day, every time. We have an intentional design of our patient visit structure. It ensures nothing is missed and everything is taken into account with every team member, at every visit. We also have an extraordinary people development process that instills confidence and competence in each of our team members. Our focus on these two areas is the most direct way of assuring legendary care for everyone we have the privilege of serving.
Our new logo also has a modern feel, which pairs well with our focus on executing a modern approach to hospice management. This results in a high-quality, predictable experience for our patients and their caregivers.
Everything in nature is hard-wired with predictive ability … including us, as humans. Often, our awareness is crammed with distractions. Since the very beginning, Heart ‘n Home has focused on doing right by the patient, our focus going into the future is still, “doing right by the patient;” however, the difference will be we will eliminate all distractions so that we can meticulously zero in on the feeling we are creating for our patients and their loved ones. Our logo is made of three leaves, which serve as a symbolism of the holistic aspect of hospice care – meeting the physical, emotional, and spiritual needs of a patient and their loved ones. Leaves depict hope, renewal, and growth. For individuals on hospice care, their hope often changes throughout their journey.
Our logo varies of three of our company-branded colors: red, black, and gray, complemented by white as needed.
The logo redesign and typeface are part of Heart ‘n Home’s rebranding strategy to create an exceptional, consistent, and meaningful care experience every day, every time. We are privileged to be a part of our patients’ story; as their teachers, a support system, and their experts in end-of-life care.