physician's-asssitant-week-2014In the early morning of October 7, hundreds of people in white coats and scrubs will gather in NYCs Rockefeller Plaza to display signs and wave for the camera on NBCs “Today” show. They are Physician’s Assistants (PA) and PA students and will jump for Matt Lauer’s attention, and possibly a handshake, to raise awareness for their profession as part of an annual commemoration, National PA Week (October 6-12, 2014), sponsored by the American Academy of Physician Assistants.